🌱 Brand of the Day: Ecokaari — From Waste to Wow

Jun 30, 2025

In a world overflowing with fast fashion and plastic waste, Ecokaari stands out by turning what we throw away into something you’d proudly carry. Literally.

This Pune-based brand is pioneering upcycled fashion and accessories by using waste plastic — think old cassette tapes, snack wrappers, and plastic bags — and weaving them into beautiful, handcrafted bags and lifestyle products. It's sustainability that looks good and feels even better.

♻️ The Ecokaari Philosophy

Ecokaari is driven by the idea of karigari (craftsmanship) with a conscience. At its heart, the brand blends sustainability, artisanship, and creativity, empowering local artisans while keeping non-biodegradable waste out of landfills.

They use a traditional charkha and handloom process to give plastic waste a second life — with zero electricity consumption. So every product you buy? You're helping reduce waste and support livelihoods.

🎒 What You’ll Find at Ecokaari

  • Handwoven upcycled bags (totes, slings, and laptop sleeves)

  • Pouches and travel kits that are quirky and functional

  • Office accessories like pen stands and folders

  • Gift sets for eco-conscious occasions

  • Limited-edition collabs and prints that turn heads

💸 Pricing & Value

Ecokaari’s products are affordably priced, starting from ₹400 for pouches to ₹2,500+ for larger bags. Every piece is handmade and one-of-a-kind, making it both a fashion and sustainability statement.

This isn’t just buying a bag — it’s investing in a story of transformation.

🌍 Where to Shop

You can browse their eco-chic collections at ecokaari.org — a clean and informative website that explains their process and impact. They also retail via selected conscious lifestyle platforms and occasionally pop up at craft fairs and exhibitions.

🏆 Final Verdict

Ecokaari is proof that sustainability doesn’t have to be boring. Their products are bold, bright, and packed with purpose — perfect for anyone who wants their fashion to reflect their values.

If you’ve ever said “I wish I could do more for the planet,” Ecokaari is your answer — and your new favorite bag. vouch.social